Write about the characteristics of marketing communication mix

Moreover, nicely wrapping your product will help your product stand out from competitors and may bring extra sales, trust, and convenience. Communication platforms[ edit ] Communication platforms like Facebook, Twitter, Instagram, Snapchat, Skype, or other types of media have become extremely important means of communication.

The reality is that in market-orientated businesses, marketing is at the heart of every business activity and consequently influences all business decisions and actions, not just its promotional activities.

E-mail and direct mail are common formats.

marketing communication mix pdf

Figure 6 Low price strategy Place Place considerations involve decisions concerning the distribution channels to be used and their management, the locations of outlets, methods of transportation and inventory levels to be held.

The concept of retailing can be traced back deep into history and the development of human civilisations. It functions as a similar principle in marketing communications, providing awareness and information about a specific brand or product. The rise of internet-connected IOT devices is enabling a growing number of consumer products manufacturers to take advantage of this channel of marketing communications, to supplement other digital marketing channels.

Distribution channel suppliers use salespeople to promote products for resale to trade buyers.

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Promotion: Integrated Marketing Communication (IMC)