This similarity among the European chocolate brands has distinguished them from other chocolate brands worldwide.
Thunderbird International Business Review, 52 113— Entra In Boutique Ferrero. This is an interesting area for further investigation because although Europe is not the largest or even the finest producers for cacao beans, it produces and processes global brand chocolates in the present. In doing so, this hybrid coupling theories used show that this method had a potential way to examine the phenomena that have never been done by other similar study.
Journal of Marketing, 63 175— Google Scholar Bowen, G. Google Scholar Fold, N. This is why loyalty programs are a wide practice among many industries: airline companies, clothing retailers, food chains, just to name a few.
It identifies some similarities, such as product diversification, geographical market, and the marketing mix in general. Journal of Retail and Leisure Property, 5 170— Journal of Business Ethics, 92 1— Journal of international business studies.