Swot analysis healthy fastfood restaurant

According to BMGlooking at the bigger picture, the industry remains vibrant and is capable of wading through the floods, though some industry players are more capable than others.

Fast food opportunities and threats

Working less at my shop will cease me from having opportunities to bond with customers and creating a good relationship with them. New restaurants opening up in your area also represent a threat, since area diners have more options on where to spend their dining dollars. Interbrand Mac Job and high employee turnover. About the Author Nancy Wagner is a marketing strategist and speaker who started writing in Upgrading the stores with new innovations may be tedious since it has to go down the chain of franchises. Other strengths may include serving a specific type of ethnic food not served elsewhere in the area. Such menu offering prompts protests by organizations that fight obesity and hence, decreases McDonalds popularity. Introduction Franchise Help FH , an independent research and consultant firm, found that the fast food industry, also referred to as Quick Service Restaurants QSR , has been around for nearly years now. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes.

Trend towards healthy eating. In one way, this is a strength for the company. The fast food chain is operating in many diverse cultures where tastes in food are extremely different from those of European consumers or US. Another weakness may exist if you do not provide adequate employee training, such as showing wait staff how they should attend to tables or explaining to culinary personnel how you want food prepared and presented.

swot analysis of restaurant ppt

You can find more information about the company in its official website or Wikipedias article. Locally adapted food menus 5. He reiterates that this arrangement gives the business people an opportunity to offer their customers more variety and enhance convenience.

I can sometimes tend to be short tempered which might affect my mood at times and cause others to misunderstand me. My staff may look up to me as a mentor and respect my years of hard work to be successful in this business.

swot analysis food and beverage industry

Because their competitors have been in these markets with more stores for longer. Fast casual is also making inroads in the restaurant niche and is taking with it some customers from the fast food space Fast Food Restaurants QSR For kiosks or stands, the food is always standardized and is sourced from a central place with the menu and marketing being the same for all the locations Franchise Help, Currency fluctuations.

Swot analysis of a restaurant sample

However, overreliance on the system means if something goes wrong, the entire company could suffer irreparable damage. Locally adapted food menus. Healthy Choices According to BMG , while fast food has always been associated with unhealthy meals, the industry is slowly adapting to the demands of the market and is now offering healthy options in their menu. Threats: Rising competition saturates the market further The food industry is susceptible to changing laws and political policies. The barriers to entry are low in the market. In one way, this is a strength for the company. Low differentiation Opportunities 1.
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Swot Analysis Of A Manager Of A Fast Food Shop Free Essays