Companies are flooded with resumes, and candidates need to stand out in order to avoid unemployment. Framing your cover letter to address the needs of the company, Hassinger says, will show how you are the best candidate for the job without explicitly saying so.
You know this and yet, you know darn well you will reuse whatever text you can get away with. Announcing your plans to call also gets you around the secretary, because you can say, "She is expecting my call. Use social media to your advantage, especially if you are getting some attention with things like blogs, marketing events, or leadership positions.
Fact is, your letter will be stapled or attached to the same email as your actual resume, so you can assume that they'll at least glance at it and probably with a keener eye than your cover letter. While many jobs no longer require cover letters especially those on WayUpin cases where a cover letter is required, writing a well-crafted letter can be a key part of landing an interview.
If you are sending a physical letter, be sure to use business letter format. The cover letter is your opportunity to meaningfully expand on that information and give your potential manager insight into the kind of employee you will be.
Instead, just jump right into the body of the letter.